Enquirer Consulting Group

28Stone Buyer Map

Ryan Glassberg | 28Stone | October 2026

As of 14 Oct 2026

28Stone builds custom software for capital markets firms, from electronic and hybrid trading platforms to the modernization of business-critical legacy systems, delivered by cross-functional squads.

Its own site names the buyers: the sell side, the buy side, electronic marketplaces, interdealer brokers and other capital markets participants. This map lays out where those buyers sit and who usually signs off on a software build at each.

Where the buyers sit

Groups of US firms by the kind of capital markets business they run. Counts are firms, banded on purpose.

GroupOrganizations in the USUnder 20 staff20 to 99100 to 499500 or more
Investment banks and securities dealers (the sell side)about 2,000about 1,700about 150about 76about 95
Securities brokerages, including interdealer and voice brokersabout 5,700about 5,300about 180about 82about 120
Exchanges and electronic trading venuesabout 31not publishednot publishednot publishednot published
Asset managers and hedge funds (the buy side)about 24,000about 22,000about 1,100about 360about 310
FX, options and commodity contract dealers and brokersabout 1,300not publishednot publishednot publishednot published

US firm counts by industry code, banded deliberately.

Who signs off at the sell side

At banks and dealers a front-office build is owned by the business line and paid for through markets technology. The trading or syndicate head defines the need and the technology head signs the engagement.

RoleWhat they ownWhy a build reaches them
Head of Electronic TradingE-trading strategy for a desk or asset classNew electronic channels, RFQ and market color tools
CTO or Head of Markets TechnologyFront-office technology budget and deliveryReplacing third-party front-office tools with in-house platforms
Head of Fixed Income TechnologyRates, credit and new-issue systemsBook building, order capture and allocation workflows
Head of Debt Capital Markets or SyndicateThe new-issue process end to endWider investor reach and less manual reconciliation

Who signs off at brokers and trading venues

Interdealer brokers and venues buy software to move voice markets onto screens and to launch new order books. The decision usually sits with the head of e-markets and the CTO together.

RoleWhat they ownWhy a build reaches them
Head of Electronic Broking or E-MarketsThe electronic platform suiteNew order books, session matching and trade workup
Chief Technology OfficerPlatform architecture and delivery capacityMatching engine speed and in-house team headwinds
Head of Product or Market StructureWhich markets and protocols launch nextA new market opening with a tight launch window
Chief Operating OfficerCost, vendors and delivery riskA team model that scales up or down with the work

Who signs off at the buy side

Asset managers and hedge funds buy custom builds for trading, research and client-facing tools. The CTO signs and the head of trading or investment operations brings the need.

RoleWhat they ownWhy a build reaches them
Chief Technology OfficerInvestment technology budgetLegacy platforms due for migration
Head of TradingExecution workflow and dealer connectivityRFQ and liquidity access tools
Head of Investment TechnologyResearch and portfolio toolingAI tooling for research and advisor workflows

Who signs off at FX and commodity dealers

FX and options dealers and their brokers buy electronic platforms that support traders and brokers in voice markets. The head of FX e-commerce and the CTO usually decide together.

RoleWhat they ownWhy a build reaches them
Head of FX E-CommerceElectronic FX and options distributionOrder book and RFQ platforms for options
Chief Technology OfficerTrading systems and deliveryCompeting with established platforms on speed

Ten people to start with

The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 14, 2026.

NameRoleCompanyWhereEmailPhone
William QuanChief Technology OfficerMarketAxessLondon, United Kingdomwquan@marketaxess.com+44 789 591 7986
Jamil FarshchiEVP, Chief Technology OfficerEquifaxAtlanta, GAjamil@equifax.com+1 202 270 5039
Ken MyersFractional Chief Technology Officer & AdvisorPaigeHouston, TX+1 832 248 8168
Louis-James DavisChief Technology OfficerNova WalletManchester Area, United Kingdom+44 754 039 9095
Peter CottonChief Technology Officer (GSMC)Primary Commodity FundNew York+1 207 939 2550
Jess HurwitzSenior Technical AdvisorCHAiNGE LLCNew Yorkjhurwitz@chaingenow.com+1 914 525 2734
Jody MulkeyChief Technology OfficerFirst AmericanLos Angeles, CAjmulkey@firstam.com+1 734 564 3015
David FilerChief Technology Officera360incTampa, FLdavid.filer@a360inc.com+1 727 674 3572
Dmytro BieliaievChief Technology OfficerSpendbaseUkrainedmytro.bieliaiev@spendbase.co+7 965 350 9696
Rui Avelar SilvaManaging Director, Global Chief Technology OfficerHSBCLondon, United Kingdom+44 759 834 6141

Where to start

Front-office teams still tied to a third-party tool

28Stone's own work shows a bank moving its new-issue desks off a vendor platform onto one it controls. Banks and dealers that still run core front-office workflows on licensed tools face the same limits on investor reach, cost and customization, and the fixed income and syndicate technology heads are the ones to reach.

Brokers and venues opening a new electronic market

The site describes decades of moving voice markets onto screens, from order books to session matching and RFQ. Interdealer brokers and venues planning a new market or protocol have a launch window and a delivery gap, which is where a squad that already knows the market structure fits.

In-house delivery teams that need more speed

28Stone pairs its squads with an AI-first delivery model built for capital markets, with clear lines on what stays human-written for compliance. Technology heads under pressure to deliver faster without adding regulatory risk are the natural audience for that model.

Built from public federal registries and the company's own website, counts banded deliberately.

If a walk-through is useful, pick a time at cal.com/ecg.

Prepared by Matthew, matthew@enquirerconsulting.com.