Enquirer Consulting Group
28Stone Buyer Map
Ryan Glassberg | 28Stone | October 2026
As of 14 Oct 2026
28Stone builds custom software for capital markets firms, from electronic and hybrid trading platforms to the modernization of business-critical legacy systems, delivered by cross-functional squads.
Its own site names the buyers: the sell side, the buy side, electronic marketplaces, interdealer brokers and other capital markets participants. This map lays out where those buyers sit and who usually signs off on a software build at each.
Where the buyers sit
Groups of US firms by the kind of capital markets business they run. Counts are firms, banded on purpose.
| Group | Organizations in the US | Under 20 staff | 20 to 99 | 100 to 499 | 500 or more |
|---|---|---|---|---|---|
| Investment banks and securities dealers (the sell side) | about 2,000 | about 1,700 | about 150 | about 76 | about 95 |
| Securities brokerages, including interdealer and voice brokers | about 5,700 | about 5,300 | about 180 | about 82 | about 120 |
| Exchanges and electronic trading venues | about 31 | not published | not published | not published | not published |
| Asset managers and hedge funds (the buy side) | about 24,000 | about 22,000 | about 1,100 | about 360 | about 310 |
| FX, options and commodity contract dealers and brokers | about 1,300 | not published | not published | not published | not published |
US firm counts by industry code, banded deliberately.
Who signs off at the sell side
At banks and dealers a front-office build is owned by the business line and paid for through markets technology. The trading or syndicate head defines the need and the technology head signs the engagement.
| Role | What they own | Why a build reaches them |
|---|---|---|
| Head of Electronic Trading | E-trading strategy for a desk or asset class | New electronic channels, RFQ and market color tools |
| CTO or Head of Markets Technology | Front-office technology budget and delivery | Replacing third-party front-office tools with in-house platforms |
| Head of Fixed Income Technology | Rates, credit and new-issue systems | Book building, order capture and allocation workflows |
| Head of Debt Capital Markets or Syndicate | The new-issue process end to end | Wider investor reach and less manual reconciliation |
Who signs off at brokers and trading venues
Interdealer brokers and venues buy software to move voice markets onto screens and to launch new order books. The decision usually sits with the head of e-markets and the CTO together.
| Role | What they own | Why a build reaches them |
|---|---|---|
| Head of Electronic Broking or E-Markets | The electronic platform suite | New order books, session matching and trade workup |
| Chief Technology Officer | Platform architecture and delivery capacity | Matching engine speed and in-house team headwinds |
| Head of Product or Market Structure | Which markets and protocols launch next | A new market opening with a tight launch window |
| Chief Operating Officer | Cost, vendors and delivery risk | A team model that scales up or down with the work |
Who signs off at the buy side
Asset managers and hedge funds buy custom builds for trading, research and client-facing tools. The CTO signs and the head of trading or investment operations brings the need.
| Role | What they own | Why a build reaches them |
|---|---|---|
| Chief Technology Officer | Investment technology budget | Legacy platforms due for migration |
| Head of Trading | Execution workflow and dealer connectivity | RFQ and liquidity access tools |
| Head of Investment Technology | Research and portfolio tooling | AI tooling for research and advisor workflows |
Who signs off at FX and commodity dealers
FX and options dealers and their brokers buy electronic platforms that support traders and brokers in voice markets. The head of FX e-commerce and the CTO usually decide together.
| Role | What they own | Why a build reaches them |
|---|---|---|
| Head of FX E-Commerce | Electronic FX and options distribution | Order book and RFQ platforms for options |
| Chief Technology Officer | Trading systems and delivery | Competing with established platforms on speed |
Ten people to start with
The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 14, 2026.
| Name | Role | Company | Where | Phone | |
|---|---|---|---|---|---|
| William Quan | Chief Technology Officer | MarketAxess | London, United Kingdom | wquan@marketaxess.com | +44 789 591 7986 |
| Jamil Farshchi | EVP, Chief Technology Officer | Equifax | Atlanta, GA | jamil@equifax.com | +1 202 270 5039 |
| Ken Myers | Fractional Chief Technology Officer & Advisor | Paige | Houston, TX | +1 832 248 8168 | |
| Louis-James Davis | Chief Technology Officer | Nova Wallet | Manchester Area, United Kingdom | +44 754 039 9095 | |
| Peter Cotton | Chief Technology Officer (GSMC) | Primary Commodity Fund | New York | +1 207 939 2550 | |
| Jess Hurwitz | Senior Technical Advisor | CHAiNGE LLC | New York | jhurwitz@chaingenow.com | +1 914 525 2734 |
| Jody Mulkey | Chief Technology Officer | First American | Los Angeles, CA | jmulkey@firstam.com | +1 734 564 3015 |
| David Filer | Chief Technology Officer | a360inc | Tampa, FL | david.filer@a360inc.com | +1 727 674 3572 |
| Dmytro Bieliaiev | Chief Technology Officer | Spendbase | Ukraine | dmytro.bieliaiev@spendbase.co | +7 965 350 9696 |
| Rui Avelar Silva | Managing Director, Global Chief Technology Officer | HSBC | London, United Kingdom | +44 759 834 6141 |
Where to start
Brokers and venues opening a new electronic market
In-house delivery teams that need more speed
Built from public federal registries and the company's own website, counts banded deliberately.
If a walk-through is useful, pick a time at cal.com/ecg.
Prepared by Matthew, matthew@enquirerconsulting.com.